Ever hear of the “doorway effect”? It’s what happens when you walk through a door and forget what you were saying, doing, and even why you passed through the doorway in the first place. You’ll be heading for the kitchen with every intention of making yourself a peanut butter sandwich, get there, completely blank on your purpose for being there, and confusedly resign yourself to a dinner of leftover rice and ranch dressing. All thanks to the doorway effect.

One of the most exciting career moves you can make is deciding to strike out on your own and start your own business. If you’re looking to turn your passion for trucking and the open road into a profitable business, there are a few proven strategies you should consider implementing before you start a trucking company.

Getting stuck in traffic is an occupational hazard for long-haul truckers (and anyone who spends time on the road, for that matter). While you can’t do anything about the traffic, you should be able to do something about your boredom. Next time you are stuck on the road, try one of the following strategies to stay alert during the drive…even if you’re not going anywhere anytime soon.