Distracted driving is a large problem for both civilian drivers and fleets, and it’s only getting worse. According to the National Safety Council (NSC), there were more than 3,100 deaths from distracted driving in 2021 alone. That’s why April has been designated as Distracted Driver Awareness Month.
As a fleet manager, it’s your job to ensure that your drivers are aware of the dangers of distracted driving and are doing their best to reduce the risk on the roads. Here’s what you need to know about distracted driving awareness month and how you can make sure your drivers are staying safe.
What is Distracted Driving Awareness Month?
Distracted Driving Awareness Month was established by the NSC in 2010 to raise public awareness about the dangers of distracted driving. During this month, organizations across the country host events, promote campaigns, and provide educational materials to help people understand why they should avoid using their phones while behind the wheel. This is an important message for fleet managers because your drivers are particularly vulnerable to this type of distraction due to long hours spent on the road alone or with other drivers nearby.
How Can Fleet Managers Get Involved?
As a fleet manager, one of your main responsibilities is ensuring that your drivers are properly trained on safety procedures and regulations. During distracted driver awareness month this April, use this opportunity to remind them why they should never use their phones while driving (or even when they’re stopped at a light). It’s also a great opportunity to reinforce other safety messages such as the importance of wearing seatbelts and avoiding drowsy driving. Additionally, you can use this chance to review any policies or procedures related to preventing distracted driving so that all drivers are following proper protocol when out on the road.
How Can Fleet Management Technology Help?
Video telematics systems like VidFleet from GPS Trackit use artificial intelligence-augmented cameras to monitor inside and outside the vehicle cabin and provide drivers with a warning when they notice potentially distracted driving. This not only protects drivers and vehicles in the moment but also provides the basis for training programs that can improve driver awareness and safety. Fleet managers can set up recognition programs that reward drivers for safe and efficient behavior—like avoiding distracted driving, hard acceleration, and aggressive turns.
Distracted driver awareness should be the top priority for all fleet managers during this month – and every month. By setting expectations through policy enforcement and investing in technology solutions that reduce distractions on the road, you can help ensure your drivers stay safe both now and into the future. For more information and help building a plan to keep your drivers and assets safe, talk to a Fleet Advisor for a free demo today.