With products and services becoming standard for a number of manufacturers, Vehicle-to-Vehicle and V2X telematic solutions are gaining in popularity.

So much so, Telematics Update stated, “The global market for intelligent transportation systems is predicted to grow to nearly $65.4 billion through 2015.”

Reduction in crashes, fatalities, injuries and property damage has to outweigh the economic cost. There’s also a cost to the consumer, because auto makers just pass on the additional cost to the people who buy the vehicles.” – Alrik L. Svenson

With more innovative technology, new laws being put into place, and a growing number of drivers on the road everyday, new solutions to driver safety are being developed.

V2V and V2X technology, along with a GPS tracking device will prove beneficial to fleet management and adding to driver accountability and safety.

Telematics and V2V: Costs versus benefits

With “the potential to address 81% of all unimpaired driver related crashes” the National Highway Traffic Safety Administration (NHTSA) questions, do the benefits to implementing V2V technology outweigh the costs?

The NHTSA is considering a new mandate that would call for the installation of vehicle-to-vehicle communications in new automobiles being produced.

If implemented, in fleet situations, when adding in a GPS tracking device, drivers will be in a position to reduce fuel consumption, manage vehicle maintenance, improve driver accountability, and better manage dispatching, all while being able to prevent possible accidents.

Building a Global Market with V2X Telematics

Telematics are advancing at lightning speeds. A new lexicon called DSRC, or Dedicated Short Range Communication is being written by the industry.

The question is, how well will this technology integrate with current fleet tracking solutions on the market today?

Is There an Aftermarket Market for V2V Telematics?

With the release of more cars arriving standard with on-board telematics, the industry wonders if V2V telematics would survive in the aftermarket market.

Though some would like to argue about the lack of interest, it will all come down to education and awareness, as the US Department of Transportation (DOT) moves towards a mandate for V2V systems in new vehicles by 2018.

While there definitely is an aftermarket market for GPS vehicle tracking equipment, V2V telematics will have to work a bit harder at attaining its foothold in the market through company-based educational programs focusing on implementation and use as a fleet management solution.