Field service businesses of all kinds are dealing with many challenges—increased costs, a potentially cooling economy, and lots of competition. How well you build a business by attracting more customers is the difference between having a great year and just keeping the doors open.
Take Advantage of Tech
The use of technology has made it easier than ever before for businesses to reach (and retain) new customers and provide high-quality services. By utilizing the right software, you can streamline processes, reduce costs, and improve customer satisfaction. One prime example? GPS Trackit’s field service software platform gives small business owners the ability to track fleet vehicles in real-time—and dispatch the closest, best crew for the job. Using that tool, Portland-area HVAC company Protemp has streamlined and improved its response times. “Our service dispatcher has GPS Trackit up on her computer all the time and is able to send trucks where they need to go immediately,” says Vice President of Operations Mark Inness. “It’s been fantastic for prioritizing calls.”
Embrace Digital Marketing
The digital landscape is constantly changing, so it is important to embrace digital marketing tactics such as SEO (Search Engine Optimization), PPC (Pay Per Click Advertising), or social media campaigns to reach more field service customers where they’re making decisions. SEO helps optimize content so it appears higher up in search engine results from pages which increases visibility and website traffic. PPC ads allow businesses to target specific audiences with targeted messages while social media campaigns can help build relationships with existing customers as well as attract new ones through creative content such as videos or infographics. Customer success stories and testimonials are also terrific ways for potential clients to see how your service can positively impact their business in ways they recognize.
Provide Outstanding Customer Service
Positive interactions are key when it comes to attracting more field service customers. Make sure that your customer service team is friendly and helpful and always willing to go the extra mile for your clients. It’s also important that they respond quickly when dealing with customer inquiries or complaints so that any issues are dealt with promptly and efficiently. You may also want to consider offering rewards programs or discounts as incentives for loyal customers who refer new business your way – this will help keep them coming back!
You’re not in this alone! GPS Trackit’s team of fleet advisors can build a free, customized demo to show you how field service software can save you money and increase efficiency. Set up your consultation today.