Managing Driver Behavior with Driver Scorecards & Trends
Managing driver behavior isn’t just about safety — it’s also about protecting your bottom line.
If you’re a fleet owner or fleet manager, drivers are at the heart of your business. From tackling speeding and idle time to ensuring adherence to safety, having visibility into your driver’s behavior behind the wheel is crucial. By using the right fleet management software, you can gain insight into important data like driver scorecards and trends in their behavior and identify key issues before they become a problem.
Identifying Driver Behaviors
Fleet managers have a unique challenge when it comes to training and evaluating their employees. After all, once a driver is behind the wheel, the manager isn’t there to see exactly what’s going on. While in the past a simple “How’s My Driving” sticker might have helped to root out drivers who engaged in unsafe behavior like speeding or hard braking, it heavily relied on both third-party intervention and a manual process of collecting feedback that often resulted in little to no action being taken. Given that, a bad driver could be on the road for months jeopardizing a company’s reputation and adding unnecessary wear and tear to expensive vehicles.
That’s where a fleet management solution comes in — particularly one that offers a robust driver scorecard and deeper insight into the behavior trends for both individual drivers and your entire fleet.
The Top 4 Ways Driver Behavior Impacts Your Business
Driver behavior, particularly undesirable driver behaviors, can have major implications and consequences to your business as a whole.
1) Fuel Costs
It’s a fact: fuel is a huge cost to most fleets. However, undesirable driver behaviors like speeding and idle time can negatively impact fuel usage and efficiency. According to Automotive Fleet, up to 30% of a vehicle’s fuel efficiency is impacted by driver behavior. Additionally, changing these behaviors can result in a 5% to 30% reduction in annual fuel consumption.
2) Vehicle Wear and Tear
Hard braking, rapid acceleration and other bad driver behaviors can have a serious impact on how your vehicles perform in the long run and how long they’ll last on the road. By monitoring real-time data with your drivers and your fleet, GPS Trackit customers have seen an increase in vehicle lifespan of medium-duty trucks by as much as 120,000 miles.
3) Damage to Your Reputation
Remember those “How’s My Driving” stickers mentioned earlier? There’s nothing the public hates more than seeing fleet vehicles driving dangerously. Word-of-mouth reputation and even official complaints can hurt your reputation as a business — and that can impact your future bottom line.
4) Accident Risk
Accidents may be a fact of trucking life, but that doesn’t mean you can’t do your best to prevent them. In a study conducted by the American Journal of Public Health, driver behavior plays a dominant role in traffic safety. With a fleet management solution in place, you can easily identify which of your drivers is not living up to your safety expectations and implement further training and incentive programs to keep your business safe.
Improving Driver Behavior with Fleet Management
While it’s easy to see the damaging effects poor driver behavior can have on your business, you obviously can’t be sitting in the passenger seat on all of your vehicles. That’s where a fleet management solution comes into play, giving you insights and visibility into the actions and behaviors that can impact your business.
On GPS Trackit’s all-in-one fleet management solution, you’ll have an easy, real-time view of what your drivers are doing at any given time. One of the most popular elements of the solution is Driver Scorecard. With this feature, you can measure driver performance based on specific driving metrics, customized to your safety thresholds. With it, you can get a view on:
- Rapid acceleration
- Hard braking
- Sudden stops
- Hard turns
- Safety events
This produces a total overall “score” or “grade for each of your drivers, allowing you to identify training or coaching needs for your employees. Additionally, you can create color-coded reports that easily export to PDFs, Excel, documents and others.
One of the newest features from GPS Trackit allows you to see Trends in your driver’s behaviors over time, giving you a visualization of the values established in the Driver Scorecard. This allows fleet managers and owners to easily review the behavior of an entire fleet or any specific driver to see how they have been trending in the last few weeks, months or quarters. With this new tool, it’s easy to see where improvements can be made helping you to reduce risk to your fleet and your business. You can set specific date ranges, view all drivers or even drill down to a single driver view.
Are you ready to get started managing the behavior of your drivers? Get in touch with one of our expert Fleet Advisors today who help you find the best solution for your business or guide you through a no-hassle demo.