Keeping an eye on the competition is necessary for increasing market share and boosting profits, no matter how large or small your business is. Most small businesses focus mainly on other small businesses and ignore the big players because they assume they don’t have the resources to compete. However, affordable vehicle tracking devices are changing the game, giving you the opportunity to compete with the big boys.

Your fleet may be small, but that doesn’t mean you can’t dominate your local market. Customers want to work with a company they trust. Vehicle tracking devices allow you to provide the same quality service as national brands. In fact, you may even be able to do it better because you are smaller and more flexible. These are just a few of the ways GPS tracking software helps you step up to the competition:

  1. Increase credibility – When your customers know that you use the same technology as the big companies, they feel more confident that you will deliver the same quality service. Investing in your fleet also demonstrates that you are serious about providing great service and intend to stay in business for a long time, further increasing consumer confidence.
  2. Provide better customer service – One of the reasons many people choose small local businesses over large corporations is because they believe they get better customer service. Vehicle tracking devices allow you to truly deliver better, faster service because you can quickly dispatch the closest vehicle based on real-time information. You can also give customers more accurate estimates for arrival times so they spend less time waiting for the driver.
  3. Implement competitive pricing – The big boys have the advantage of better infrastructure and sheer volume, often allowing them to keep prices low. GPS tracking software lets you be competitive by enabling a faster billing cycle, reducing fuel costs, and lowering insurance premiums so you can pass on the savings to your customers.
  4. Capitalize on the green benefits – Let customers know that you have a greener fleet than the competition. GPS tracking devices and software let you select the routes that are most fuel efficient, so you can reduce consumption and produce less pollution. You can also monitor driver behavior to cut down on engine idling and speeding. Of course, this also translates to cost savings for you.

GPS Trackit’s vehicle tracking devices and software make it easier than ever for you to step up your game. Your small business can use the same technology as the major players, giving you the opportunity to gain new customers and keep your existing client base satisfied. Speak with a Fleet Advisor today to learn more about vehicle tracking devices and GPS software for your small business.

How would you use GPS tracking software to stand out from the competition? Leave your comments below.