When it comes to GPS tracking systems, we focus on building GPS Trackit as the brand that saves fleets money, saves fleets time and increases their profits. Do you believe that branding is a practice that’s relevant only for large companies and manufacturers?

That may have been true at one time, but today a brand is needed for any business that wants to stand out in the highly competitive marketplace. A brand is more than simply a logo and a slogan. Branding is the way you present yourself to customers and make a promise as to what they can expect from your product or service.

A brand itself should be unique, but there are elements that all successful branding strategies have in common. Here are some tips for building a brand that inspires prospects to become loyal customers and advocates.

Define your brand’s “persona”…
Think of your brand as your company’s character. Just as we are all defined by beliefs and values that guide our behavior, your brand is what drives your company’s actions and the image it portrays to customers.

Start at the base…
A mission statement contains the essence of a company’s goals and principles. Using your company’s mission statement as the basis of developing your brand provides focus and direction.

Be original…
It might be tempting to “borrow” features of successful brands, but that approach is counterproductive. Why would a customer want to buy from an imitator? Position your brand as a leader, not a follower.

Maintain consistency…
If marketing, customer service or any facet of your business deviates from your brand; it will only confuse your customers. Make sure every aspect of your company is in alignment with brand principles.

Think long-term…
Retaining existing customers is just as important as obtaining new ones. It’s nearly impossible to build relationships with a brand that over-promises and under-delivers.

At GPS Trackit, we take great pride in our brand. Our GPS tracking system and fleet management software are designed to protect your vehicles and assets while increasing productivity and increasing your bottom line profits.Speak to a Fleet Advisor or call 866.320.5810 to find about the right solution for your business.