Ever hear of the “doorway effect”? It’s what happens when you walk through a door and forget what you were saying, doing, and even why you passed through the doorway in the first place. You’ll be heading for the kitchen with every intention of making yourself a peanut butter sandwich, get there, completely blank on your purpose for being there, and confusedly resign yourself to a dinner of leftover rice and ranch dressing. All thanks to the doorway effect. >> Continue Reading