For years, the classic slogan of Greyhound urged Americans to “Leave the driving to us!” As the bus transportation company moves to incorporate technology for a more personalized traveling experience, passengers will now be able to track their location and estimated arrival time with phones, tablets and laptops.
In June, Greyhound announced the launch of BusTracker, a real-time GPS tracking system that follows the location of company vehicles as they travel between more than 3,800 destinations across North America. The app is furnished with data from three tracking systems installed on every bus in Greyhound’s fleet.
Passengers access BusTracker simply by pulling up Greyhound.com/ on their devices. Routes can be searched by schedule number, departure city or arrival city, with information automatically updated every one to four minutes. Friends and family can also find accurate arrival times to schedule pick-ups. The BusTracker apps for iPhone and Android rolled out at the end of June.
High-tech tracking is only one of the amenities Greyhound is using to reposition bus travel as a modern and attractive alternative to more expensive options. More than 1,200 buses have been equipped with free onboard WiFi and power outlets to keep passengers wired in.
Additional improvements such as leather seats and more leg room allow passengers to travel in greater comfort. OnStar is a new feature providing access to destination packages that let users purchase tickets to theatrical events and other top attractions and receive special offers on ground transportation.
Traffic conditions and multiple station stops often make it difficult to determine an accurate arrival time. According to Andy Kaminsky, chief commercial officer of Greyhound Lines, Inc., the company views BusTracker as “a system that takes the uncertainty out of bus travel.”
Greyhound continues to develop innovative solutions to streamline the customer experience. The goal is to build on the momentum generated by last year’s Centennial Tour that gave visitors in several cities a close-up look at their newest solutions.
If GPS tracking can provide pinpoint tracking for Greyhound’s national fleet, imagine what it can do for your company’s vehicles and heavy equipment. GPSTrackIt.com/ puts a state-of-the-art fleet management system at your fingertips. Visit our website to view demos of mapping, alerts and other valuable features.
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